Embed video on your post is a way to keep your visitor on your site, and it is always a great way to interact with your visitors. Thanks to all the WordPress developers, embedding media on WordPress post and page is getting a great improvement on every major update.
Logo is the soul of a business, every single business has their very own logo, be it a logotype or logo (with elements). Every re-branding evolve around what is trending today.
Sometimes WordPress user, or better yet a premium theme user, will be required to create a temporary WordPress account for support purpose.
Icons always play an important part on a website. Icons always add a great tiny element into your web design. It can give your visitor a great focus point, and emphasize on your specific content with the specific icons.
WordPress seems to have a rather simple visual editor. It is limited with some frequently used button, such as Bold, Italic, Link and etc. Some user find it hard to change text color, or finding a heading to use.